Building a Patient Journey became a very critical step to get a perfect understanding of patient pathway key steps, pain points, unmet needs and key topics to address.
It is also the best way to identify key actors: HCPs, services providers, family, friends, social and digital interactions….
Digital touch points became very important, especially in early symptoms phase and along the whole journey; depending on each disease.
It’s an important work to achieve for all health companies to ensure a more adequate proposition of communication, services and engagement.
Building a patient journey asks typical market research methodologies but also digital behaviors tracking.
We do co-build digital patient journey to find added value services, tools, approaches, communication, education…
This infography is just an example.